Play is an Essential
This summer, it's essential to play without any of the rules or limitations of the rest of the year holding you back.
Client
LEGO Retail
Walmart
Team
Enrique Camacho, Aaron Zimroth, Carissa Marlowe
Production
Amy Lombard Photography
Mowad Productions
Online Video
In this series, we follow a family through a series of fun situations that demonstrate how adding LEGO® play to your Walmart essentials makes the season that much better.
Key Visuals
Our key visuals tell the story of “play is an essential” by highlighting a selection of products that unlock limitless play. Unexpected pairings and groupings are shown in all the ways that Walmart can show up—in cart, in store, or delivery.
Design System
The creative team built a library of assets for this campaign to be used by any market or partner. With this system, headlines, images, or the tagline + logos are used to create unique and efficient deliverables.
