LEGO Bluey

This campaign shows value shoppers the big joy that is often hidden in even the smallest LEGO sets by showcasing them as the superstars they truly are—bigger and better than anyone imagined.

Client
LEGO Preschool
BBC / Ludo Studios

Team
Aaron Zimroth, Michael Swiatlowski

Production

Global Product Launch

As the global creative lead, I collaborated with the product development, marketing, and retail teams to launch a campaign rooted in joy, aiming to bring Bluey home for all preschool LEGO® builders and their families.