Small Toy
Big Joy
This campaign shows value shoppers the big joy that is often hidden in even the smallest LEGO sets by showcasing them as the superstars they truly are—bigger and better than anyone imagined.
Client
LEGO Retail
Walmart
Team
Juan Carlos Guitierrez, Cathy Wahl, Jared Elliot, Michele Clapsaddle
Production
Hometeam, Atwater Studios
Small Toy.
Big Joy.
Custom key visuals bring shoppers into the world of LEGO® with exciting builds and playful graphics.
Images were used for digital, social, in-store and print throughout global markets.
Walmart Connect
Onsite, price-point-driven consideration assets were sued within the Walmart digital ecosystem to target value shoppers.
Walmart.com
Custom site on walmart.com allowed shoppers to sort by price, passion point, and age.
LEGO Channels
Full content as well as unique cutdowns created global buzz around our Big Joy Generator, delivering fun and creativity in small sets.
Big Results.
The Small Toy Big Joy campaign started as a US Retail campaign and ended with global impact. The first wave of US Sales generated $3m+ and a 300%+ in ROI.