LEGO x Sammy Sullivan
Following a viral moment, the LEGO Group needed a response for a super fan: Olympic Bronze Medalist Sammy Sullivan. This poster was the catalyst for social posts that garnered millions of impressions.
Client
LEGO Social
Team
Ali Slayton, Michele Clapsaddle, Rudi Anggono
Illustration + Design
My team was challenged to find a way to show our love and appreciation on a tight timeline and even tighter budget. We pitched the idea of a custom piece—turning Sammy into her own LEGO minifig and surrounding her with a few of her favorite things (and a few LEGO Easter Eggs). While the idea was a hit, there was no time or budget to hire an illustrator and get custom artwork made in time.
I decided to take on the challenge—illustrating the poster myself. We had it printed and framed, wrapped in a big bow and shipped it off to Sammy.
Partnership Branding
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