Peppa Pig

Bringing Peppa into the world of LEGO DUPLO through a launch campaign with engaging content that celebrates the partnership, heroes the product, and drives brand awareness.

Client
LEGO Duplo
Hasbro

Team
Aaron Zimroth, Amy Kelly

Production
The Great Escpape, Atomic Kid

Phase 1: Teaser Asset

Before officially announcing the newest DUPLO theme, we brought Peppa, George, Mummy and Daddy Pig to life in minimalist LEGO DUPLO brick form. Subtle hints drew viewers to the comments to share their guesses.

Post received 40,000+ likes and ~400 comments

Phase 2: Reveal

To reveal the new theme, we’re re-creating the iconic opening credits sequence using the characters from the new sets, along with the music, voices, and oinks.

Reel received 60,000+ likes and ~850 comments.

Phase 3: Social Support

I lead art direction and ideation for campaign social support across paid and organic. Asset’s were created for awareness, engagement, and conversion. Stories, reels, carousels and downloadable coloring pages were built in-house.